Hong Kong EasyPoint Technology Limited (Registered Address: Rm D07 8/F KAI TAK FTY BLDG STAGE 2 99 KING FUK ST San Po Kong Hong Kong, hereinafter referred to as “we”, “us”, or “the Company”) attaches great importance to the protection of users’ privacy and personal information. When you use the products and services of AReel (this “App”), we may collect and use certain information about you. Through this Privacy Policy, we wish to explain to you how we collect, use, store, share, and protect your personal information when using this App, as well as the rights we provide you to access, correct, delete, and cancel your account.
This Privacy Policy is closely related to your use of this App’s services. Please read and understand the entire policy carefully and make the choice you deem appropriate. By clicking “Agree” or actually using this App’s services, you indicate that you have fully understood and agreed to all contents of this Privacy Policy.
We will follow the principles of lawfulness, legitimacy, necessity, and good faith, and only collect and use the personal information necessary to achieve the functions of this App.
When you register and log in to this App, you need to provide your mobile phone number and SMS verification code. We will collect your mobile phone number for account creation and login verification. You may also choose to log in using third-party accounts such as WeChat or QQ, in which case we will obtain your nickname and profile picture.
When you browse and play short drama content, we will collect your device information (including device model, operating system version, unique device identifier) and log information (including browsing history, playback history, and click records). This information is collected to properly provide video playback services and optimize content recommendations.
When you use the search function, we will collect your search keywords to show you search results.
When you post comments, likes, or other interactive content, we will collect the content you post for display on the platform.
When you purchase short dramas, subscribe to memberships, or buy in-app currency, we will collect your order information (including order number, purchased content, payment amount, and payment time). During payment, we will transmit your order information to third-party payment service providers (such as WeChat Pay or Alipay). We do not collect your bank account or payment password information.
We may recommend short drama content that may interest you based on your browsing and playback history. You can turn off the personalized recommendation function through the settings within the App. After turning it off, we will no longer push personalized content based on your behavioral data.
To ensure the security of your account, transactions, and system operation, we will collect your device information, network information, and log information to identify and prevent security risks such as fraud and malicious attacks.
To provide you with a smoother browsing experience, we may store small data files called cookies on your device. You can manage or delete cookies according to your preferences.
We will not share your personal information with any company, organization, or individual except in the following circumstances: with your explicit consent; as required by laws, regulations, or competent authorities; with our affiliates, but we will only share necessary information and such sharing will be subject to this Privacy Policy; with third-party service providers, only to the extent necessary to realize the functions of this App (e.g., cloud storage providers, push notification providers, data analytics providers).
Our App may embed the following third-party SDKs, which may collect your personal information. We will exercise due diligence and require third-party SDKs to comply with relevant laws and regulations. Details are as follows (⚠️ Please fill in truthfully according to the SDKs actually integrated in your App. The following are examples):
| SDK Name | Function/Purpose | Operator | Types of Personal Information Collected | Privacy Policy Link |
|---|---|---|---|---|
| WeChat Login/Payment SDK | WeChat login, WeChat payment | Tencent Technology (Shenzhen) Co., Ltd. | Device information, nickname, profile picture | View |
| Alipay Payment SDK | Alipay payment | Ant Group Co., Ltd. | Device information, order information | View |
(Note: If you have integrated other SDKs, such as push notification, advertising, crash analysis, etc., please supplement them accordingly. If you have not integrated any of the above SDKs, delete the corresponding rows.)
We will not transfer your personal information to any company, organization, or individual except in the following circumstances: with your explicit consent; in the event of a merger, acquisition, or asset transfer, we will require the new holder to continue to be bound by this Privacy Policy.
We will not publicly disclose your personal information unless: we have obtained your explicit consent; or required by laws or regulations.
We use security measures that meet industry standards to protect the personal information you provide, preventing data from unauthorized access, public disclosure, use, modification, damage, or loss. We take all reasonably feasible measures to protect your personal information, including: using encryption technologies for encrypted storage and transmission of data; establishing strict access control mechanisms; conducting regular security audits and risk assessments.
You can view and modify your nickname, profile picture, and other personal information through the “Personal Center” within the App.
You may request us to delete your personal information in the following circumstances: our processing of personal information violates laws or regulations; we collected and used your personal information without your consent; you cancel your account.
You can withdraw your authorization for us to collect and use personal information by changing your device settings or the settings within the App. After withdrawing consent, we may no longer be able to provide you with certain services.
You can cancel your account through the “Settings – Account & Security – Cancel Account” function within the App. After cancellation, we will delete or anonymize your personal information.
You can file a complaint or report through the contact information provided at the end of this Privacy Policy.
We attach great importance to the protection of minors’ personal information. If you are a minor under the age of 14, please obtain the consent of your parent or other guardian before using this App. We will collect and use minors’ personal information only as permitted by laws and regulations, with the explicit consent of a guardian, or as necessary to protect the minor.
In principle, the personal information we collect and generate within the territory of the People’s Republic of China will be stored within the territory of the People’s Republic of China. If cross-border transfer is involved, we will obtain your separate consent.
We may update this Privacy Policy from time to time. When updated, we will publish the latest version within the App and notify you via pop-up messages, in-app messages, or other means. If the update involves your major rights and interests, we will notify you in a more prominent manner.
If you have any questions, comments, or suggestions regarding this Privacy Policy, you can contact us through the following methods:
Company Name: Hong Kong EasyPoint Technology Limited
Registered Address: Rm D07 8/F KAI TAK FTY BLDG STAGE 2 99 KING FUK ST San Po Kong Hong Kong
Contact: +852 65896001