AReel Privacy Policy

Last Updated: July 2, 2026
Effective Date: July 2, 2026

Introduction

Hong Kong EasyPoint Technology Limited (Registered Address: Rm D07 8/F KAI TAK FTY BLDG STAGE 2 99 KING FUK ST San Po Kong Hong Kong, hereinafter referred to as “we”, “us”, or “the Company”) attaches great importance to the protection of users’ privacy and personal information.

When you use the products and services of AReel (this “App”), we may collect and use certain information about you. Through this Privacy Policy, we explain how we collect, use, store, share, and protect your personal information when you use this App, as well as the rights we provide you to access, correct, delete, and cancel your account.

This Privacy Policy is closely related to your use of this App’s services. Please read and understand this Privacy Policy carefully. By clicking “Agree” or actually using this App’s services, you indicate that you have understood and agreed to this Privacy Policy.

1. How We Collect and Use Your Personal Information

We follow the principles of lawfulness, legitimacy, necessity, and good faith, and only collect and use personal information necessary to provide and improve the functions of this App.

When you register and log in to this App, you may need to provide your mobile phone number and SMS verification code. We collect your mobile phone number for account creation, login verification, account security, and customer support.

If you choose to log in using a third-party account, we may obtain the nickname, profile picture, and account identifier authorized by the third-party account provider, only to the extent necessary to complete login and account binding.

1.2 Browsing and Playing Short Dramas

When you browse and play short drama content, we may collect device information and log information, including device model, operating system version, app version, network status, unique device identifier, browsing history, playback history, click records, and crash logs.

We use this information to provide video playback services, remember playback progress, optimize content recommendations, improve service stability, and troubleshoot technical issues.

1.3 Search Function

When you use the search function, we collect your search keywords to provide search results and improve search quality.

1.4 Comments and Interactive Features

When you post comments, likes, favorites, or other interactive content, we collect the content and related interaction records for display on the platform, content moderation, security protection, and service improvement.

1.5 Paid Purchase Function

When you purchase short drama content, subscribe to memberships, or buy in-app virtual currency, we may collect order-related information, including order number, purchased item, product ID, purchase amount, currency, purchase time, payment status, transaction identifier, and subscription status.

Payments on iOS are processed through Apple In-App Purchase. Payments on Android may be processed through Google Play Billing. We do not collect or store your bank card number, payment account password, Apple ID password, Google account password, or other sensitive payment credentials.

We use purchase and subscription information to verify transactions, deliver purchased content or virtual currency, manage membership benefits, process refunds or cancellations, prevent fraud, and provide customer support.

1.6 Personalized Recommendation Function

We may recommend short drama content that may interest you based on your browsing history, playback history, favorites, likes, and other usage behavior.

You can turn off personalized recommendations through the settings within the App where available. After turning off personalized recommendations, we will no longer provide recommendations based on your behavioral preferences, but you may still see general content recommendations.

1.7 Security Assurance Function

To ensure the security of your account, transactions, and system operation, we may collect device information, network information, log information, account activity records, and transaction risk information to identify and prevent fraud, account theft, malicious attacks, abnormal transactions, and other security risks.

2. How We Use Cookies and Similar Technologies

To provide you with a smoother experience, we may use cookies, local storage, device identifiers, and similar technologies to remember your preferences, maintain login status, analyze service performance, and improve product experience.

You can manage or delete cookies and similar technologies through your browser or device settings. Please note that disabling certain technologies may affect some functions of the App.

We will not share your personal information with any company, organization, or individual except in the following circumstances:

We have obtained your explicit consent.
Sharing is required by laws, regulations, legal procedures, or competent authorities.
Sharing is necessary to protect the rights, property, or safety of users, the Company, or the public.
Sharing is necessary with our affiliates, but we will only share necessary information and such sharing will be subject to this Privacy Policy.
Sharing is necessary with third-party service providers who support the operation of this App, such as cloud storage providers, content delivery providers, data analytics providers, customer support providers, crash analysis providers, push notification providers, and payment verification service providers.

We require third-party service providers to process personal information only for the purposes agreed with us and to take appropriate security measures.

3.2 Third-Party SDKs and Services

Our App may integrate third-party SDKs or services to provide login, video playback, data analytics, crash analysis, push notifications, payment processing, fraud prevention, and other functions.

Depending on your device platform and the functions you use, such third-party services may include Apple In-App Purchase, Google Play Billing, cloud service providers, analytics service providers, crash reporting service providers, and push notification service providers.

These third-party services may collect device information, log information, transaction information, network information, and other information necessary to provide their services. We will exercise due diligence and require such third parties to comply with applicable laws, regulations, and privacy protection requirements.

For payment processing, Apple and Google process payment information according to their own privacy policies and payment terms. We only receive transaction verification information necessary to confirm purchase status and deliver paid services.

3.3 Transfer

We will not transfer your personal information to any company, organization, or individual except in the following circumstances:

We have obtained your explicit consent.
In the event of a merger, acquisition, reorganization, bankruptcy liquidation, or asset transfer, we will require the new holder of your personal information to continue to be bound by this Privacy Policy. If the new holder changes the purpose or method of processing, it will obtain your consent again where required by applicable law.

3.4 Public Disclosure

We will not publicly disclose your personal information unless:

We have obtained your explicit consent.
Disclosure is required by laws, regulations, legal procedures, or competent authorities.

4. How We Protect Your Personal Information

We use security measures that meet industry standards to protect your personal information against unauthorized access, public disclosure, use, modification, damage, or loss.

We take reasonable and feasible measures, including encrypted transmission, access control, permission management, security audits, risk assessment, and employee confidentiality obligations.

Although we take reasonable security measures, please understand that no network transmission, electronic storage, or security protection measure can guarantee absolute security.

5. Your Rights

5.1 Access and Correct Your Personal Information

You can view and modify your nickname, profile picture, and other account information through the “Personal Center” or account settings within the App.

5.2 Delete Your Personal Information

You may request us to delete your personal information in the following circumstances:

Our processing of personal information violates applicable laws or regulations.
We collected or used your personal information without your consent where consent is required.
We process your personal information in violation of this Privacy Policy.
You cancel your account.
The purpose of processing has been achieved or is no longer necessary.

You can withdraw your authorization for us to collect and use certain personal information by changing device permissions or settings within the App.

After withdrawing consent, we may no longer be able to provide certain services corresponding to that authorization, but this will not affect personal information processing conducted before the withdrawal.

5.4 Cancel Account

You can cancel your account through the account cancellation function within the App, where available, or contact us using the contact information provided in this Privacy Policy.

After account cancellation, we will delete or anonymize your personal information unless retention is required by laws, regulations, accounting, dispute resolution, fraud prevention, or security requirements.

5.5 Complaints and Reports

If you have any questions, complaints, or requests regarding your personal information, you can contact us through the contact information provided at the end of this Privacy Policy. We will respond within a reasonable period as required by applicable laws and regulations.

6. How We Handle Minors’ Personal Information

We attach great importance to the protection of minors’ personal information.

If you are a minor under the age required by applicable law, please obtain the consent of your parent or legal guardian before using this App. We will collect and use minors’ personal information only as permitted by laws and regulations, with the explicit consent of a guardian where required, or as necessary to protect minors.

If we discover that we have collected personal information from a minor without legally required guardian consent, we will delete or anonymize the relevant information as soon as reasonably possible.

7. How Your Personal Information Is Stored and Transferred Globally

We will store your personal information for the shortest period necessary to achieve the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable laws and regulations.

Depending on your location and the operation of our services, your personal information may be stored or processed in countries or regions outside your country or region. Where cross-border transfer of personal information is involved, we will take measures required by applicable laws and regulations to protect your personal information.

8. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

When this Privacy Policy is updated, we will publish the latest version within the App or on our website. If the update involves major changes to your rights and interests, we will notify you in a more prominent manner, such as pop-up messages, in-app messages, or other reasonable methods.

Your continued use of this App after the updated Privacy Policy becomes effective means that you have read, understood, and agreed to the updated Privacy Policy.

9. How to Contact Us

If you have any questions, comments, suggestions, complaints, or requests regarding this Privacy Policy or personal information protection, you can contact us through the following methods:

Company Name: Hong Kong EasyPoint Technology Limited

Registered Address: Rm D07 8/F KAI TAK FTY BLDG STAGE 2 99 KING FUK ST San Po Kong Hong Kong

Contact Phone: +852 65896001

Customer Support Email: [email protected]

AReel Team